In The Final Analysis

We continue to ride the celebratory wave created by the 50 million views on our YouTube channel as we reflect on the role it assumes after its first five years of existence.

The 55,000 subscribers of DanceSport Total are the core of an even bigger community that returns to the channel - or to this website - at regular intervals to keep up with what's happening in the world of DanceSport.

Videos, more than anything else, are capable of transmitting the latest developments in a sport that is constantly evolving. It is their unmatched immediacy that makes them so compelling and that generates an average of more than 40,000 video views every single day - or peaks of  up to 150,000 per day during a World Championship Latin.

But it's not only the competition coverage, it's also the interviews, the colour pieces and the lectures that draw the interest of DanceSport enthusiasts to the WDSF videos! Even the protagonists themselves watch them regularly!

Dmitry Zharkov - Olga Kulikova, RUS, are one of the couples that use the videos WDSF publishes on YouTube and Vimeo to analyse their performances and to improve them from one competition to the next. An interview!

And so are Simone Segatori - Annette Sudol!

Published on 7 May 2015