Helsinki on YouTube

One of the obligations that WDSF has under the terms of its partnership agreement with SWAROVSKI is to compile a report on the level of exposure that was achieved for each GrandSlam leg through the proprietary online outlets. After we were done with the one for Helsinki, we figured it could be of interest to you too!

We provide you excerpts that focus on YouTube in continuation.

2015 GrandSlam Helsinki – Online 

Exposure was excellent across all platforms used by WDSF Communications to report on the inaugural leg of the GrandSlam Series 2015. Considerable amounts of content were produced and put online to keep a global audience well informed about the Standard and Latin competitions that took place in Helsinki on 7 and 8 March. The following content was produced.

• 122 posts on the dedicated “Live from Helsinki” blog
• 14 news items on the regular website
• 1 newsletter
• 1 e-zine
• 400+ photos in website gallery
• 37 posts on Facebook
• 80+ photos on Facebook
• 126 tweets on Twitter
• 134 videos on YouTube
• 2 highlight programmes on Vimeo
• 4 trailers on Vimeo

Video drives traffic more than any other type of content and the biggest audience by far is reached through YouTube.

Without any competitions taking place, the WDSF YouTube channel generates a fairly consistent average of 40,000 views per day.



Audience figures of more than twice the average were generated during the GrandSlam Helsinki, specifically between 6 and 11 March.

Nearly half a million video views were registered for the above period. The peak came on Tuesday 10 March, the day when the last batch of videos (Latin quarterfinal) was uploaded, with 110,000 views.

Viewing was – as always – very global and with Russia as the predominant territory. The demographics were in line with those that the channel registers during “normal operation.”
 

Published on 25 March 2015