Don't Lift The Pencil

The Organising Committee for the Buenos Aires 2018 Youth Olympic Games rolled out the official pictogrammes used to identify 34 sports and disciplines featuring with competitions. They bring a truly innovative spin to a concept which came of age with the Olympic Games 1972 in Munich.

"Draw B-Girl Brenda Romero in a headspin - but don't lift the pencil off the paper!" were the instructions given to 500 children at different schools in Buenos Aires.

The outcome is superimposed on the photograph.

Read more abot the creative process behind the designing of the 34 pictobgrammes here. Or watch in the clip below!

Published on 20 January 2018